این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
Iranian Journal of Economic Studies، جلد ۷، شماره ۲، صفحات ۱۶۹-۱۸۹
عنوان فارسی عوامل موثر بر توسعه گردشگری پزشکی در ایران : رهیافت الگوسازی معادلات ساختاری
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عنوان انگلیسی Determinants of Medical Tourism Expansion in Iran: Structural Equation Modeling Approach
چکیده انگلیسی مقاله Health tourism is a profitable and competitive industry, which includes both medical and wellness tourism. This research intends to identify and analyze the determinants of medical tourism expansion in Iran. To this end, first, 384 questionnaires were distributed among medical tourists visiting selected private hospitals in Tehran, and medical tourism experts in both private and public sectors in 2017. The data obtained from the questionnaires were analyzed using Structural Equation Modeling (SEM). The price level had the greatest impact on attracting the medical tourists in 2017. The service and therapeutic capacities, and the characteristics of the destination ranked second and third, respectively. Marketing and public sector policy-making had positive but relatively small effects on attracting medical tourists to Iran. To compete with rival countries in attracting medical tourists, surgical operations should be presented efficiently. Private hospitals have to maintain their equipment and technology at the same level as those in the advanced countries. Furthermore, public and private sectors should spend more on advertising and marketing. Finally, in attracting more medical tourists, the role of public policy should be considered seriously.
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نویسندگان مقاله Mirhojjat NajafiNasab |
Department of Economic Development and Planning, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

Lotfali Agheli |
Economic Research Institute, Tarbiat Modares University, Tehran, Iran

Mônica Viegas Andrade |
Faculdade de Ciências Econômicas, Federal University of Minas Gerais

HOSSEIN SADEGHI |
Department of Economic Development and Planning, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

Sajjad Faraji Dizaji |
Department of Economic Development and Planning, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

نشانی اینترنتی http://ijes.shirazu.ac.ir/article_5041_93871517449132747b6ece0e09a62711.pdf
فایل مقاله اشکال در دسترسی به فایل - ./files/site1/rds_journals/445/article-445-1301279.pdf
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زبان مقاله منتشر شده en
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