این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
مدیریت فناوری اطلاعات، جلد ۱۳، شماره ۴، صفحات ۱۴۴-۱۶۰
عنوان فارسی
چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی Extended Practice of Technology Acceptance Model; Impact of Personal Innovation and Ease of Use on Internet Shopping Intentions: A Study on Apparel Buyers’ Purchase Intention in Malaysia
چکیده انگلیسی مقاله The progression of Internet as a vehicle to penetrate and develop markets is far reached. Advancement in telecommunication and technology are very rapid in Malaysia. Further, the spur is supported and promoted by the government whilst Malaysian’s are receptive to this. However, Malaysian retailers seem to channel much of its turnover through the old avenue. This study is a litmus test on Malaysians awareness on the local apparel sites. Some of the highlighted rationale to shop for apparels online is the experience, convenience and availability. On the flip side, non-user friendly, safety and non-sensory environment are underscored. These variables are analyzed using Chi-Square analysis to test its statistical independence, followed by correlation and further regressed. The research is focused on university students within Klang Valley. There are limited resources to previous studies done on this subject as source of reference. Therefore, further studies can bring forth insights on retailers in Malaysia and the consumer’s behavior; or either one, as the catalyst influence awareness on our local apparel sites. Rhetorical as it may sound, no one is prepared to assume risks in a questionable market
کلیدواژه‌های انگلیسی مقاله Online,Purchase intention,Internet,Technology Model,Innovation
نویسندگان مقاله GholamReza Zandi |
Associate Professor, Universiti Kuala Lumpur (UniKL) Business School, Malaysia.

Sandy Low Bee Choo |
Ph.D. Candidate, University of Kuala Lumpur Business School, Malaysia.

Imran Ahmed Shahzad |
Business Incubation Center, University of Faisalabad, Pakistan; Skema Business School, Sophia Antipolis France.

Mohd Farid Shamsudin |
Associate Professor, University of Kuala Lumpur (UniKL), Business School, Malaysia.

نشانی اینترنتی https://jitm.ut.ac.ir/article_86124_b37b388493bedfe928fe1be44e35254d.pdf
فایل مقاله فایلی برای مقاله ذخیره نشده است
کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات