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عنوان انگلیسی Factors Influencing the Use of E-Wallet among Millennium Tourist
چکیده انگلیسی مقاله The development of information and communication technologies changes how many industries and services operate. Those changes are also concerning all sectors of the travel industry, although some more than others. Mobile access to the internet allows consumers to purchase through transaction-based applications such as e-ticketing, QR-code services, Bitcoin, E-wallet, and using a third party like PayPal. E-Wallet is predicted to be one of the future's most successful payment modes but has achieved limited acceptance in developed countries to date. Similarly, this service is considered new in Malaysia. Utilizing Davis' Technology Acceptance Model, this study examines the factors contributing to E-Wallet's adoption among the millennial tourist in Kuala Lumpur. Using the self-administrated questionnaires, data from 100 respondents were collected and analyzed using SPSS. The finding revealed that perceived ease of use of E-Wallet among millennial tourists proved to be the most substantial cause besides the significant positive relationships found from other variables such as perceived usefulness and social influence in the context of millennium tourists. However, perceived credibility was found not related to the adoption of E-Wallet. These findings have important theoretical and practical implications, particularly for the development and marketing of E-Wallet service, which will support the long‐term success of mobile commerce.
کلیدواژه‌های انگلیسی مقاله E-Wallet,Smart tourism,Mobile Commerce,Technology Application
نویسندگان مقاله Sharina Osman |
Senior Lecturer, Business School, Universiti Kuala Lumpur, 1016, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.

Norhayati Jabaruddin |
Business School, Universiti Kuala Lumpur, 1016 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.

Aisya Suria Zon |
Business School, Universiti Kuala Lumpur, 1016 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.

Amir Aizzat Jifridin |
Business School, Universiti Kuala Lumpur, 1016 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia.

Anis Khalidah Zolkepli |
Business School, Universiti Kuala Lumpur, 1016 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

نشانی اینترنتی https://jitm.ut.ac.ir/article_83114_cc5b0b8019ada958356f9c352a42ba04.pdf
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