این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
مدیریت فناوری اطلاعات، جلد ۱۳، شماره ۳، صفحات ۱۸۷-۱۹۵
عنوان فارسی
چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS
چکیده انگلیسی مقاله This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitative method, stratified sampling technique and systematic sampling technique applied in this study to test the proposed hypotheses based on a sample of 500 first-year students in their first academic semester at 23 selected private HEIs in Kuala Lumpur and Selangor. Data analysis was carried out using smartPLS software. The analysis outcome of the focal study had expounded a significant positive relationship between the use of social media application and students' decision-making as a direct relationship. Thus, analysis of the structural model had further verified that hypotheses h1 of the focal study were accepted. The result shows a significant positive relationship between social media application and students' decision-making indicated by a path coefficient of 0.630, t-value of 24.103, and p-value of 0.000.
کلیدواژه‌های انگلیسی مقاله Students&apos, Decision Making,Social Media Application,Undergraduate,Private Higher Education Institution
نویسندگان مقاله Aeshah Mohd Ali |
Lecturer, Department of Management Studies, UCSI University, Kuala Lumpur, Malaysia.

Mohd Farid Shamsudin |
Associate Professor, University Kuala Lumpur, (UniKL) Business School, Malaysia.

Aina Mohd Ali |
Lecturer, School of Hospitality and Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia.

Mohd Fikri Ishak |
Senior Lecturer, Faculty of Business and Management, University Teknologi MARA, Puncak Alam, Selangor, Malaysia.

Siti Aisyah Esa |
Lecturer, University Kuala Lumpur (UniKL) Business School, Malaysia.

نشانی اینترنتی https://jitm.ut.ac.ir/article_83237_761f2dab8171c66469d2e59f46dcf295.pdf
فایل مقاله فایلی برای مقاله ذخیره نشده است
کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات