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تحقیقات بازاریابی نوین، جلد ۴، شماره ۵، صفحات ۱-۱۸
عنوان فارسی What dynamic capabilities are needed in ERP activity?
چکیده فارسی مقاله Although many scholars have proposed all kinds of key successful factors (KSFs) for ERP activity to smoothly enhance the implementation of ERP, the KSFs are based too much on concept and protocol cannot help an enterprise to achieve this objective. Therefore, this research through qualitative interview method, integrating the KSFs and dynamic capability to set up a model so as to exhibit the kind of dynamic capability needed for each factor. This result not only creates practical value for the KSFs and displays implementable effectiveness for the dynamic capability concept, but also brings a new direction to the academic research.
کلیدواژه‌های فارسی مقاله ERP، key successful factor، qualitative interview method، dynamic capability،
عنوان انگلیسی What dynamic capabilities are needed in ERP activity?
چکیده انگلیسی مقاله Although many scholars have proposed all kinds of key successful factors (KSFs) for ERP activity to smoothly enhance the implementation of ERP, the KSFs are based too much on concept and protocol cannot help an enterprise to achieve this objective. Therefore, this research through qualitative interview method, integrating the KSFs and dynamic capability to set up a model so as to exhibit the kind of dynamic capability needed for each factor. This result not only creates practical value for the KSFs and displays implementable effectiveness for the dynamic capability concept, but also brings a new direction to the academic research.
کلیدواژه‌های انگلیسی مقاله ERP, key successful factor, qualitative interview method, dynamic capability
نویسندگان مقاله hon yu ma | hon yu


چینگ راستین chuan lin | ching chuan


نشانی اینترنتی http://nmrj.ui.ac.ir/article_17729_b8e06bb9b05d511970ffbe6d242e9729.pdf
فایل مقاله اشکال در دسترسی به فایل - ./files/site1/rds_journals/690/article-690-336770.pdf
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