این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
تحقیقات بازاریابی نوین، جلد ۳، شماره ۵، صفحات ۵۹-۶۸
عنوان فارسی Barriers and Crucial factors affecting Iranian consumer mind during online shopping
چکیده فارسی مقاله E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.
کلیدواژه‌های فارسی مقاله Consumer Behavior، E-commerce، online shopping in Iran، e، commerce، Trust،
عنوان انگلیسی Barriers and Crucial factors affecting Iranian consumer mind during online shopping
چکیده انگلیسی مقاله E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.
کلیدواژه‌های انگلیسی مقاله Consumer Behavior, E-commerce, online shopping in Iran, e, commerce, Trust
نویسندگان مقاله ژاله فرزانه حسن زاده | farzaneh hassanzadeh


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نشانی اینترنتی http://nmrj.ui.ac.ir/article_17723_0b1789324504f48278cb577165b4cf1f.pdf
فایل مقاله اشکال در دسترسی به فایل - ./files/site1/rds_journals/690/article-690-336832.pdf
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