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جغرافیا و برنامه ریزی محیطی، جلد ۲۳، شماره ۲، صفحات ۱۳۳-۱۵۰

عنوان فارسی بررسی تحلیلی- تطبیقی شاخص های توسعه گردشگری الکترونیک در شهر اصفهان
چکیده فارسی مقاله شهر اصفهان علی‌رغم جاذبه‌های متنوع فرهنگی، تاریخی، مذهبی و اکوتوریستی، جایگاه شایسته‌ای در عرصه بین‌المللی از لحاظ درآمدهای حاصل از گردشگری ندارد. بطور کلی آمار‌ها گویای جایگاه نازل صنعت توریسم در کشور و سهم یک درصدی ایران از سبد گردشگری جهانی است؛ که شهر اصفهان نیز از این قائده مستثنی نیست. بنابراین با توجه به جایگاه نامناسب ایران و شهر اصفهان در صنعت گردشگری به نظر می‌رسد توسعه گردشگری مجازی و زیرساختهای وابسته به آن بتواند خلاء موجود را تا حدی جبران نماید. پژوهش حاضر، ترکیبی از دو شاخه تخصصی گردشگری و فناوری اطلاعات و ارتباطات می‌باشد. روش غالب در این تحقیق، روش تحلیلی- می‌دانی است که با بهره گیری از مدل‌های کاربردی به امکان سنجی و چگونگی تحقق گردشگری مجازی بوسیله تکمیل دو نوع پرسشنامه (اول: بررسی شاخصهای شهروند الکترونیک در راستای تحقق گردشگری مجازی و دوم: بررسی میزان اعتقاد شهروندان به توسعه گردشگری مجازی) می‌پردازد. جهت تلفیق شاخص‌ها از نرم افزار SPSS و روشهای همبستگی استفاده شده است. نتایج پژوهش نشان دهنده این مسأله است که مناطق 12 و 2 به ترتیب دارای بالا‌ترین و پایین‌ترین سطح میانگین شاخصهای شهروند الکترونیک در بین مناطق چهارده گانه هستند. اما اختلاف بین مناطق از این حیث چندان زیاد نیست که این موضوع نشان می‌دهد شهر اصفهان از نظر شاخصهای سطح سواد الکترونیک در سطح متوسط قرار دارد. از طرف دیگر بررسی شاخصهای میانگین میزان اعتقاد به گردشگری مجازی نشان می‌دهد مناطق 5 و 6 بالا‌ترین میانگین اعتقاد به توسعه گردشگری مجازی را دارند و در کل شهر 5/5 درصد شهروندان در سطح پایین، 2/45 در سطح متوسط و 2/46 درصد در سطح بالای اعتقاد به گردشگری مجازی قرار دارند.
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عنوان انگلیسی The Analytical – Comparative investigation of E-Tourism development indicators in Isfahan city
چکیده انگلیسی مقاله  The Analytical – comparative investigation of E-Tourism development indicators in Isfahan    A. A. Yousefi. R. Mokhtari Malekabadi. A. Khadem Al-Husseini  Received: February 26, 2011 / Accepted: October 15, 2011, 37-40 P        Extended Abstract  1- Introduction  Tourism in Iran as an industry has very high capacity for growth and development. According to the World Tourism Organization, Iran ranked tenth in archaeological and historical attractions and fifth in natural attractions in the world. In 2008, about 2 million foreign tourists visited Iran, while in this year a total of 842 million tourists have traveled all over the world. According to experts' viewpoints, development of tourism in Iran has not achieved what it deserves. Iranian financiers' ignorance of the current tourism status, weak advertising and false and negative news of Iran are obstacles to the growth of tourism in Iran. So, due to exist problems in the field of tourism in Iran and Isfahan city, itseemsthat e-tourism and development of new forms of tourism can largely overcome the problems in this field and improve the status of Isfahan in terms of tourism potential in the international level. So, this article makes an attempt to study the feasibility of virtual tourism in 14 regions of Isfahan.   2- Methodology  This Study is a combination of two technical branches, tourism and information technology (IT). Thus, it examines the impact of IT on tourism in the city of Isfahan to find the practical results of the implementing virtual tourism infrastructure.  The predominant method used in this study is analytical method based on statistics and new information. In this method, two questionnaires were used to consider the use of applied models in the feasibility and implementation of virtual tourism (The first one examined indicators of e-citizen in the implementation of virtual tourism and the second one examined the amount of citizen's belief in virtual tourism development). To integrate these indicators, SPSS software, Spearman and Pearson correlation were used.   3- Discussion  The main benefits of Virtual Tourism can include:  - Easy availability - Ability to pay costs  - Accessible to all people - Overcoming environmental - cultural obstacles and limits  - Elimination of the intermediary- Elimination of time constraints and geographical boundaries - Variety of forms and services - Achieving sustainable developments (in line with environmental protection, prevention of infections and diseases, reducing damage to ancient monuments and cultural heritage) Other benefits of virtualization can be the following: - Minimizing physical disasters such as fire, the crashes, explosions, bombs and destructive earthquakes.  The following were calculated for Isfahan city:  - Operational capability of the virtual tourism in Isfahan  - The average indicator of e-Citizen  On the other hand, the investigation of mean indicator of belief in virtual tourism in 14 regions in Isfahan show that 5.5% of citizensare in the low level, 45.2% are in the average level and 46.2% are in the high level of belief in virtual tourism.   4- Conclusion  The results showed that the regions 12 and 2 respectively have the highest and the lowest average of e-citizen indicators among the 14 regions of Isfahan. But the difference between these regions in this case is not very much. It shows that the city of Isfahan indicators is at the intermediate level in terms of the electronic literacy. On the other hand, the examination of the average amount of citizen's belief in virtual tourism in Isfahan shows that regions 5 and6 have the highest average belief to the development of virtual tourism and in the entire city 5.5 percent of citizens are in the low- level, 45.2 percent in the average-level and 46.2 percent in the high-level of believe in virtual tourism.  Keywords : digital skills, virtual community, virtual tourism, 14 regions of Isfahan    Refrences  Ameli, S, (2009), the study of Tehran Virtual City, analytical approach to public spaces, Volume 1, Tehran Municipality.  Bemanyan, poor Jaafar, M, Mahmoudinejad, M (2009), Provide a model for implementation of e-tourism in rural tourism development projects, (comparative study of the proposed model, according to contemporary conditions of Iran), Journal of Urban Management, No. 23.  Dehghan, A (2008) experience in tourism, real and virtual space, Journal of Cultural Studies, the first year, number 4.   Deepthi, Sh (2008), ICT and Tourism: Challenges and Opportunities, Conference on Tourism in India – Challenges Ahead, Part I – Tourism Strategy, 15-17 May 2008, IIMK 57.  Fathian, M, Mahdavi Noor, S. Hatam, (2006), Fundamentals of Information Technology Management, University of science and Technology. Tehran.  Garrah-Nejad, H. (2007), Introduction to Tourism Development and Guest, Islamic Azad University publisher, Najaf Abad.  General population and housing census, (2006), Tehran, Iran.  Hafiz Nia, M (2008): Introduction to Research in the Humanities Science, the Samt publisher.  Jalali, A (2004), Electronic City, University of Technology.  Martin, W, j. (1995) the Global Information Society. Hampshire: Alsip Grower.  Mazloomi, H, (2004), effects and consequences of ICT on the interaction between state and society, Ministry of Communications and Information Technology, the High Council of Informatics, Institute of Roshangaran andisheh.  Mokhtari, Malekabadi, R (2007), Impact of ICT on cultural entertainment for the city of Isfahan, PhD thesis, geography and urban planning, Zarrabi, Asghar and Taghvaee, Masoud, Isfahan University.  Mokhtari, Malekabadi,R (2010), Information and communication Technology, origin for modeling and sustainable development Ecotourism,The first Symposiums of Information and communication Technology and ecotourism industry development, engineering power and computer , shahrekord.  Mokhtari, R , Yousefi, (2009), virtual tourism and tourist safety, and feasibility study in Isfahan, Proceedings of Sustainable Tourism Security Conference, Islamic Azad University, Najafabad.  Papoly Yazdi, M Saghaei, M. (2006), tourism (nature and concepts), the Samt publisher, Tehran.  Pauline J. Sh (2004), e-Tourism: Information Technology for Strategic Tourism Management, Annals of Tourism Research, Vol. XX, and No. XX, University of Hawaii, USA.  Ravdrad, A Haji Mohammadi A (2010), recognizing the difference between real and virtual tourism based on narrative theory, Journal of Cultural Studies, Volume III, No. 2.  Shafiee, M (1996), study of tourism potential in the city of Farsan and its impact on city development, MS Thesis, Shahid Beheshti University, School of Earth Sciences.  Tahayori, H,Moharrer, M,(2002) E-Tourism: The Role of ICT In Tourism Industry, Innovations and Challenges, Shiraz University, Department of Computer Science and Engineering, Shiraz, Iran.   
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نویسندگان مقاله رضا مختاری ملک آبادی | mokhtari malekabadi


احمد خادم الحسینی |



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