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مدیریت فناوری اطلاعات، جلد ۱۳، شماره Special Issue: Big Data Analytics and Management in Internet of Things، صفحات ۹۲-۱۱۰
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عنوان انگلیسی The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception
چکیده انگلیسی مقاله Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, this article explores the mediating role of Online Image on the connection between E-WOM and  E-service quality, E-satisfaction, E- trust The result of Structural equation Modelling  (AMOS) path analysis affirmed that estimation model fulfilled the necessity and evidence the solidness of things, builds and correlation. All the four conditions for estimation model was met: things stacking above 0.7; unwavering composite quality (CR) above 0.7; Average Variance Extraction (AVE) above 0.5. The scholastics and industry will profit by the usage of this examination. Likewise, the tourist industry division can draw from these outcomes as references and proposals inside the impediments of the study. Future research headings were proposed to deal with the restrictions.
کلیدواژه‌های انگلیسی مقاله E-Word of Mouth,E-Trust &,amp E-Service Quality,Online Destination Image
نویسندگان مقاله Faisal A. Al-Bourini |
Ph.D, Associate Professor Department of HR, Business College, Jadara University, Irbid, Jordan.

Nader Mohammad Aljawarneh |
Department of Business Administration & Business College, Jadara University, Irbid, Jordan.

Mohammad Fathi Almaaitah |
Assistant Professor, Department of HR, Business College, Jadara University, Irbid, Jordan.

Shadi Altahat |
Assistant Professor Department of Business Administration & HR, Business College, Jadara University, Irbid, Jordan.

Ziyad Saleh Alomari |
Department of Business Administration, Business College, Jadara University, Irbid, Jordan.

Munsif Yousef Sokiyna |
PhD Candidate, Department of Management Information system, Faculty of Science & Information Technology, Cyprus International University, Nicosia, Cyprus.

نشانی اینترنتی https://jitm.ut.ac.ir/article_80756_9d1722d098ae22cffa58c5f555cdac73.pdf
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