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پژوهش های ارتباطی، جلد ۲۴، شماره ۹۰، صفحات ۰-۰
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عنوان انگلیسی Representation of men identity in patriarchal system (Setayesh)
چکیده انگلیسی مقاله Gender identity as an important aspect of human identity , being scientifically scrutinized and theorized. This research addresses masculinity, because of its significant presence in society, andits representation in TV broadcasting. The research applying semiotic analysis, wants to show how masculinity identity of men in the Setayesh has been coded. Semiotic analysis revealed that masculinity identity was classified into three categories including dominant, submissive and independent men. Based on the finding, the mostrepresented image of masculinity is submissive. By representing a negative image of patriarchy, Setayesh serial challenges the patriarchy legitimacy. Gender identity as an important aspect of human identity , being scientifically scrutinized and theorized. This research addresses masculinity, because of its significant presence in society, andits representation in TV broadcasting. The research applying semiotic analysis, wants to show how masculinity identity of men in the Setayesh has been coded. Semiotic analysis revealed that masculinity identity was classified into three categories including dominant, submissive and independent men. Based on the finding, the mostrepresented image of masculinity is submissive. By representing a negative image of patriarchy, Setayesh serial challenges the patriarchy legitimacy.
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