این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
International Journal of Travel Medicine and Global Health، جلد ۱، شماره ۱، صفحات ۹۵-۹۸
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عنوان انگلیسی Medical Tourism Attraction of Tehran Hospitals
چکیده انگلیسی مقاله Introduction: Today the market of medical tourism is growing as one of the competitive and profitable industries in the world. The aim of this study was to determine medical tourist attraction in Tehran hospitals. Methods: This is a descriptive study which was carried out in 8 hospitals of Tehran in 2012. 195 people from the managing boards of these hospitals participated in the study. A questionnaire was designed to gather data. The validity of the questionnaire was confirmed by professors and administrators and reliability was calculated 80% by Cronbach's alpha. The data was analyzed using SPSS. Findings: The total amount of medical tourist attractions in Tehran hospitals is moderate (51%) and also average number of foreign patients admitted to hospitals and average income for hospitals is also moderate. Conclusion: According to the results it seems media advertising is the most effective in attracting medical tourists. Furthermore, the advertisement of the capabilities of hospitals alongside marketing could help attract more medical tourists.
کلیدواژه‌های انگلیسی مقاله Travel, Medical Tourism, Travel Medicine
نویسندگان مقاله علی ایوبیان |
health research center, baqiyatallah university of medical sciences, tehran, iran
سازمان اصلی تایید شده: دانشگاه علوم پزشکی بقیه الله (Baqiyatallah university of medical sciences)

سوگند تورانی |
hospital management research center, iran university of medical sciences, tehran, iran
سازمان اصلی تایید شده: دانشگاه علوم پزشکی ایران (Iran university of medical sciences)

زهرا هاشمی دهقی | hashemi dehaghi
eye research center, tehran university of medical sciences, tehran, iran
سازمان اصلی تایید شده: دانشگاه علوم پزشکی تهران (Tehran university of medical sciences)

نشانی اینترنتی http://www.ijtmgh.com/article_33336_222e51715289fcac2a78055865362999.pdf
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