این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
مدیریت بازرگانی، جلد ۱، شماره ۲، صفحات ۰-۰
عنوان فارسی بررسی عوامل موثر بر رضایت‌مندی مشتریان ‌بانک صنعت و معدن*
چکیده فارسی مقاله This essay proposes results of three investigations on satisfaction of Industry & Mine Bank's customers. This research rendered yearly and pursues following purposes: attainment to resolution for increasing customers' satisfaction, knowing of customers' attitudes on Bank employees, customers' Judgment on regularities of Bank, measuring customers' satisfaction, knowing of customers' status. Hypotheses of mentioned investigations related relation of above independent variables and customer's satisfaction. This research used longitudinal method and its technique of data gathering is questionnaire. Sample size was 675 customers at the first phase, 681 customers at the second phase, and 556 customers at the final phase. Achieved results from this research indicate: 1) The correlation between service quality and customers' satisfaction is at %44 level. 2) The correlation between customers' attitudes and customers' satisfaction is at %33 level. 3) The correlation between customers' judgment on regulities and customers' satisfaction is at %28 level.
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction
چکیده انگلیسی مقاله This essay proposes results of three investigations on satisfaction of Industry & Mine Bank's customers. This research rendered yearly and pursues following purposes: attainment to resolution for increasing customers' satisfaction, knowing of customers' attitudes on Bank employees, customers' Judgment on regularities of Bank, measuring customers' satisfaction, knowing of customers' status. Hypotheses of mentioned investigations related relation of above independent variables and customer's satisfaction. This research used longitudinal method and its technique of data gathering is questionnaire. Sample size was 675 customers at the first phase, 681 customers at the second phase, and 556 customers at the final phase. Achieved results from this research indicate: 1) The correlation between service quality and customers' satisfaction is at %44 level. 2) The correlation between customers' attitudes and customers' satisfaction is at %33 level. 3) The correlation between customers' judgment on regulities and customers' satisfaction is at %28 level.
کلیدواژه‌های انگلیسی مقاله
نویسندگان مقاله داود حسینی هاشم زاده | hoseini hasheminejad
دانشکده مدیریت

نشانی اینترنتی http://jibm.ut.ac.ir/article_20324_28034de07a057b46351d7b25f5f96b55.pdf
فایل مقاله اشکال در دسترسی به فایل - ./files/site1/rds_journals/1066/article-1066-208524.pdf
کد مقاله (doi)
زبان مقاله منتشر شده fa
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات