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Medical Journal of Islamic Republic of Iran، جلد ۳۵، شماره ۱، صفحات ۴۱۸-۴۲۲
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چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی The role of mass media communication in public health: The impact of Islamic Republic of Iran broadcasting health channel on health literacy and health behaviors
چکیده انگلیسی مقاله Background: By informing and educating, the Media play a main role in increasing the health literacy of the community. Broadcasting health channels (BHCs) are established to improve health literacy and public health worldwide. This study was aimed to evaluate the role of Islamic Republic of Iran the broadcasting health channel (IRIB HC) on public health.    Methods: A cross-sectional, comparative study was performed on 500 participants throughout 6 urban areas in Tehran, the capital of Iran in 2019. About 250 of the samples were included in viewing the health channel group. A standard questionnaire was used to measure the levels of public health in the 2 groups. Data were analyzed and compared using SPSS software version 25.    Results: According to the results, health literacy was higher in the group that used the health channel rather than the other group. Also, with regard to physical and psychological health levels, a significant difference was observed between audiences and nonaudiences (p= 0.013, p= 0.001, respectively).    Conclusion: The IRIB HC has positive effects on increasing the level of health literacy, Physical and psychological health, and consequently improving public health. Therefore, these channels have a great role in the implementation of health polices to improve health status.
کلیدواژه‌های انگلیسی مقاله Mass Media, Public Health, Health Literacy, Iran
نویسندگان مقاله | Mohammadhossein Saei
News and Journalism Department, Media and Communication Faculty, IRIB University, Tehran, Iran


| Sardar Valadi
Department of Research in Social Communication, Communication and Media Faculty, IRIB University, Tehran, Iran


| Kianoosh Karimi
Media Management Department, Faculty of Management, University of Tehran, Tehran, Iran


| Mohammad Khammarnia
Health Promotion Research Center, Zahedan University of Medical Sciences, Zahedan, Iran
نشانی اینترنتی http://mjiri.iums.ac.ir/browse.php?a_code=A-10-1821-7&slc_lang=en&sid=1
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کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده Health Education
نوع مقاله منتشر شده Original Research
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