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Journal of Health Management and Informatics، جلد ۸، شماره ۲، صفحات ۱۰۷-۱۱۸
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عنوان انگلیسی Designing a Model for the Management of Health Tourism Development in Fars Province, Iran
چکیده انگلیسی مقاله Introduction: Health tourism as a basic parameter has an undeniable role in achievingsustainable growth and development and has been given special attention in developedcountries, while in developing countries such as Iran, less attention has been paid to thisissue. This study aimed at designing a management model for the development of healthtourism in Fars Province, Iran.Methods: This study was performed by descriptive-correlation method which is a type ofapplied research in terms of quiddity and purpose. The sample consisted of 120 foreigntourists who have traveled to Fars province to receive health services. All participants wereselected by the purposive sampling method within a survey design from medical tourismcenters, wellness tourism centers, and curative tourism centers in Shiraz City of the province.After informed consent was obtained, the required quantitative data were collected using asurvey method and a questionnaire.The questionnaire used had 6 sections including: (1) structural management; (2) behavioralmanagement; (3) environmental management; (4) protective management; (5) developmentand improvement management; and (6) development of health tourism, which had 34 itemsand each item was scored based on a five-point Likert scale (from 1=very low to 5=very high).Data analysis was performed with SPSS-20 and Smart-PLS software.Results: In this study at first, validity and reliability analyses using SEM for Cronbach’s alphaand composite reliability (CR) of subscales and total score of the questionnaire revealed anmoderate to excellent level of internal consistency (a=0.62 to 0.91 and CR=0.68 to 0.98),respectively. The findings indicated that independent variables of model explain 0.921% ofhealth tourism management variations in this sample. With regards to the path coefficientsbetween latent constructs of the model, three structural (0.315), behavioral (0.459),environmental (0.234) factors have a significant effect on health tourism management in thisstudy (TConclusion: Managers and officials of Fars province are expected to use the managementmodel presented in this study to develop health tourism and focus on the pillars of sustainabledevelopment of this model such as structural, behavioral, environmental, protective anddevelopment factors for attracting foreign tourists and promoting health tourism in Farsprovince.
کلیدواژه‌های انگلیسی مقاله Management model, Development, Health tourism
نویسندگان مقاله Rohollah Karimi |
PhD Student in Health Services Management, Department of Health Services Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

Somayeh Hesam |
Assistant Professor, Department of Health Services Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

Rahim Ostovar |
Associate Professor, Department of Health Services Management, Medical Sciences, Islamic Azad University of Shiraz Branch, Shiraz, Iran

نشانی اینترنتی https://jhmi.sums.ac.ir/article_48013_0b44b1dca934f539572fb4ce3297029b.pdf
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